Minetoo

Minetoo is a website with a two-fold purpose - to allow users to create and send their own personalised eCards and also find and instantly message other Minetoo members around the world who share their birthday.

Not happy with the amount of visitors or sign ups the site was getting, Minetoo wished to give the site a major overhaul in terms of layout and design.

Leaving the original branding and style of the site intact, Highway 7 drew up entirely new wireframes for the landing page and internal pages, providing a simpler, clean-looking design and making the Minetoo sign up process simpler and more effective.

The result? not only did the Minetoo membership sign up rate increase by more than 100% over a two month period, it also shot up in search engines rankings.