Universal Exchange

Universal Exchange are a Northumberland-based outfit who arrange student foreign exchange transfers between England and Asian institutions - mainly Japanese.

They commissioned us to design their logo and provided a fairly detailed brief of their requirements. In order to capture the feeling of unity - as well as incorporating a far-eastern influence - they wished the design to be based upon the Yin and Yang symbol of infinity. They also requested that the main colours were two different shades of blue.

We provided several creatives and Universal Exchange were so pleased they purchased two separate designs - both shown on the right.